November 17 (4:00-5:30pm) – Best Practices in Marketing for Artists in a Virtual World

In this workshop, Molaundo Jones and Andre M. Zachery will present strategies and tools that artists can use to document and amplify their work. Andre will share strategies specifically designed to promote the work of practicing artists and arts educators. Molaundo will share general best practices in multimedia marketing. Participants will experience case studies that can be referenced and applied to their own promotional efforts and will walk away with a list of recommended apps and programs to make their approaches to marketing more effective and accessible.

Materials: N/A

Presenters:

Molaundo Jones, Communications & Resource Manager, NYC Arts in Education Roundtable

Molaundo is a brown-skinned man, smiling, with salt and pepper beard and bald head.

Molaundo Jones is the Communications & Resources Manager for the NYC Arts in Education Roundtable. Prior to the Roundtable, Molaundo served as Social Media Manager at Fractured Atlas and Art Services Manager at Queens Council on the Arts (QCA). In addition to doing all things digital, Molaundo has over a decade of experience as an arts educator– including work with our very own Free Arts NYC and Brooklyn Arts Council– and served as program manager of QCA’s SU-CASA Artist-in-Residence program which uses arts education to improve the quality of life of our city’s elders.
Molaundo is also founder of The Clever Agency, a content creation studio, and currently serves as Board President of Fourth Arts Block (FAB NYC), an organization committed to preserving the cultural vibrancy of the Lower East Side. A New York native, Molaundo earned an MFA in Fine Art from the School of Visual Arts and a BA in Business administration from Morehouse College.

 

 

Andre M. Zachery, Founder and Artistic Director, Renegade Performance Group

André M. Zachary is a Chicago bred and bow Brooklyn-based interdisciplinary artist, scholar and technologist with a BFA from Ailey/Fordham University and MFA is Performance & Interactive Media Arts from CUNY/Brooklyn College. As the artistic director of Renegade Performance Group, his practice, research and community engagement artistically focuses on merging of choreography, technology and Black cultural practices through multimedia work. André is a 2016 New York Foundation for the Arts Gregory Millard Fellow in Choreography and 2019 Jerome Hill Foundation Fellow in Choreography.

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NYC AiE Roundtable