About the Role
Building for the Arts – the New York-based national nonprofit behind Theatre Row and Music and the Brain – is seeking an energetic, entrepreneurial, full-time Marketing and Social Media Manager to start in early September. Reporting to the COO and working closely with the Development Manager and both program teams, the Marketing and Social Media Manager is responsible for developing and managing campaigns to advance the vision, mission, values, and strategic objectives of BFA. This role oversees the representation of BFA’s pillar programs on our website and in all other media, both online and in print. With a creative spirit, strong attention to detail, and a passion for theatre and/or arts education, the Marketing and Social Manager plays a key role in scaling the visibility and the impact of the entire team’s work.
Training and initial work will be remote until at least November 1, 2021. At that time or sometime thereafter, pending COVID, the role will shift to a hybrid in-person / remote schedule. BFA’s contemporary, bright, spacious offices are located on the fifth floor of the recently renovated Theatre Row at 412 W 42nd Street. All employees are required to be fully vaccinated.
About the Organization
Founded in 1976, Building for the Arts (BFA) expands access to the performing arts by providing creative space, learning opportunities, and hubs for artistic connection.
Our first initiative, Theatre Row, is a six-theater off-Broadway complex in the heart of New York’s Theater District that provides a home for nonprofit theatre companies without a home of their own. We partner with 100+ companies each year—including ten Companies-in-Residence—supporting 3,000 artists and welcoming 125,000 guests.
In 1997, we launched Music and the Brain (MATB) to bring a music literacy curriculum and classroom keyboard instruction to schools in under-resourced communities. We empower music educators and ensure equity for all learners, helping students build skills to succeed academically and in life. In the last year, we launched Music and the Brain All Access, a brand-new hybrid learning program, to reach our students nationwide in schools, at home, or both. MATB has benefitted more than 475 teachers and 475,000 students to date.
Our Vision: People connecting and growing through the transformative power of the performing arts.
Our Mission: We expand access to the performing arts by providing creative space, learning opportunities, and hubs for artistic connection.
- Inclusion: Embrace diversity within the mosaic of our community
- Collaboration: Elevate a multiplicity of ideas and establish trusting relationships
- Respect: Ensure authentic and consistent regard for the experiences, thoughts and opinions of all
- Impact: Enact the change we seek to make in the world and celebrate moments of triumph
- Creativity: Model and encourage avenues for innovative expression and exploration
Responsibilities: Creativity, Communication, and Collaboration
- Develop and manage all marketing campaigns, ensuring brand vibrancy and consistency
- Scale program visibility across all social media channels, including Facebook, Instagram, Twitter, and LinkedIn
- Maintain and edit BFA website, working closely with Theatre Row and Music and the Brain staff to ensure accurate, up-to-date information and engaging user experience
- Supervise all online interaction between social media followers and the organization, ensuring a positive and engaging experience for all
- Ensure progress on all platforms by using analytical tools, including page insights and google analytics
- Build collaborative partnerships with theatre companies and other peer organizations for amplification of all parties’ voices
- Conduct outreach to artists and teachers in our community, encouraging them to contribute to our online series (including, but not limited to Music Heroes, “Get to Know” Series, TRLIve!, and others); continue to maintain correspondence throughout project timeline
- Design modest creative assets (including logos, framing devices, etc.) and produce layouts for development and marketing purposes, both onsite and online
- 3 to 5 years of marketing and social media experience.
- Strong communication skills, both written and verbal.
- Proficient use of Hootsuite, Microsoft Office Suite, and all major social media platforms.
- Strong familiarity with web design platforms, including Wix and WordPress.
- Strong design skills and familiarity with at least one graphic design platform (e.g., Canva, inDesign, etc.).
- Experience with email marketing platforms (e.g., Dotdigital, ConstantContact, Mailchip, etc.).
- An ability to handle a variety of tasks simultaneously and thrive in a complex environment with multiple priorities.
- Relevant experience determining a target audience and how to capture their attention.
- Strong photography skills (even if only with a point-and-shoot or a mobile phone) are a plus.
- Strong understanding of marketing strategy is a plus – and eagerness to always learn more is a bonus!
- Knowledge of theatre and arts/music education strongly preferred.
- Enthusiasm for always showing up with new, fun ideas to make the hair stand up on people’s arms.
Expectations & Compensation:
- Salary is $45,000 – $55,000, commensurate with experience.
- This is a 40-hour-a-week, non-exempt role.
- In addition to the base salary, BFA offers full-time employees a generous benefits package, including medical and dental, commuter benefits, FSA, 403b, PTO, and bereavement and parental leave offerings.
- You’ll have frequent opportunities to see live theatre.
- We encourage Summer Fridays. Optional social gatherings with the team are frequent and fun.
- Travel is minimal, and usually only involves visiting local school partners.
To apply, please submit a cover letter and resume in word or pdf format using the following website: https://bit.ly/BFA_Marketing_SocialMedia
Examples of previous creative work (no more than 4 pages) are welcomed, but not required.
Building for the Arts is an equal opportunity employer. We do not discriminate in recruitment or employment on the base of race, color, national origin, age, religion, disability, sex, sexual orientation, gender identity or gender expression, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status or any other characteristic protected by law.