• Musical Theater Passion
• Unique Programming
• Artistic Excellence
• Community
• Empowerment and Leadership
• Arts for All
• Professionalism
• Culture of Growth
• Nurture Creativity
• Fun

• Support, communicate, and further the mission of TADA! by maintaining and strengthening the organization’s brand and profile
• Create, oversee, and execute the annual marketing and advertising budget, plan, and goals for each fiscal year, and coordinate with different departments to ensure its success; success includes meeting or exceeding earned income budget numbers, increasing partnerships with other organizations, increasing awareness of TADA! with NYC families; and increasing Board, staff and Alum participation in marketing efforts.
• Create, oversee, and execute the content calendar for all marketing campaigns (e.g., advertising plan and tasks, eblast and social media schedule, website upkeep, etc.)
• Hire, train, oversee graphic designers, consultants, interns, and volunteers
• Train and supervise ticket and audience services staff (box office, fire guard and front of house) for all productions and events to ensure seamless and positive patron experience and COVID policies are understood and enforced
• Ensure the integration of TADA!’s Equity, Diversity, Inclusion and Justice values in marketing and communication touchpoints
• Actively participate in staff, department, and organizational meetings

• Research, identify, and cultivate new relationships and partnerships
• Build, grow, and maintain new internal and external partnerships throughout the organization to advance cross-functional initiatives that can bring in new sales and audiences
• Cultivate and get to know our current audiences by attending in-person events and performances
• Create, build, and maintain box office and discount plans and playbill for shows and events
• Promote and sell education programs, productions, and other TADA! events
• Work with Administrative Manager to promote space rentals and increase group sales for Productions
• Oversee and execute advertising plan and email marketing campaigns and Google Ad word campaigns
• Work with Graphic Designer and department heads to create weekly in-house eblasts, digital ads, and print materials
• Create, implement, and coordinate sharable content for TADA!’s social media accounts and website, promoting engagement with an eye towards informative and engaging content, as well as growing and diversifying TADA!’s audience.
• Analyze and report website traffic, social media metrics, and email campaigns and share data, reporting, and strategy recommendations with other departments, board, and staff
• Update and maintain databases (Salesforce & Click & Pledge) and Emma email service and pull reports and run lists
• Analyze and monitor audience, market share, competitor positions, revenue opportunities, as well as market trends
• Capture photos and video for promotional purposes, and keep an organized database of press-ready photos for institutional use and publicity purposes

• Deep appreciation and enthusiasm for the organization’s mission, vision, and values
• Passion for and interest in musical theater, arts education, and positive youth development
• A minimum of 2-3 years of experience in marketing, advertising, communications, and sales. Marketing experience does not have to be in theater directly but it is beneficial.
• Outstanding interpersonal skills as well as strong verbal and written communication skills
• Strong leadership skills – the ability to inspire, motivitvate, and manage
• Strong listening skills, compassion and intercultural sensitivity towards people of various identity markers and life experiences
• Sales and customer service oriented
• An ability to handle multiple deadlines, manage competing priorities, commitment to closing loops and getting answers, be proactive, and work effectively
• A self-starter with the ability to work autonomously and act independently but also work with and contribute as part of a strong, effective, and close-knit team
• Detail-oriented and organized
• A commitment and deep interest in diversity, equity, inclusion and justice in all aspects of TADA!’s programming and initiatives
• Proficient in Microsoft Office, WordPress, Google Ad words, Facebook, Instagram
• Experience in Canva, Adobe Creative Suite (specifically Photoshop, Illustrator, and InDesign), Emma, and/or Salesforce – a plus!

To apply, please email your cover letter and resume (a cover letter must be included to be considered) to jtrevens@tadatheater.com and include the words Director of Marketing in the subject line. Salary range $55,000 – $60,000 plus benefits including employer paid health & life insurance, eye care, and dental; flexible spending, Aflac, 403(b), and paid vacation, sick and personal days.